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Why Your Website Isn’t Converting, with James Hipkin

Episode 63

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Over a 40-year career, James Hipkin has worked in marketing and advertising at a high level. Since 2010, he has built his clients’ businesses with digital marketing.

James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has the scars and many stories to share.

His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what’s important. Marketing, done well, creates value for customers and the business.

What you will learn in this episode:

  • What inside-out marketing is, and why it is ruining your website
  • Why you should switch from a call to action on your website to pathways instead
  • What your pathways tell you about your customers
  • Why your “sales calls” should be treated as enrollment conversations
  • What steps your website should follow in order to effectively guide your customer to your solution to their problem
  • How you can optimize your website to get someone to take action in the six seconds they take to make a decision
  • James’s one tip for 2023 to have a better website


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