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The Undeniable Impact of Press Releases in Public Relations, with Maggie Zeman

Episode 103

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Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day.

She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.

Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing.

What you will learn in this episode:

  • What constitutes an effective press release
  • What challenges communications professionals are facing today
  • How to determine if something is newsworthy
  • Why distribution is so important when running a press release
  • How to use your press release to extend a conversation with your audience
  • Why you should never use AI to write your press release


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