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The End of the Golden Age of Social Media, with Lee Caraher

Episode 74

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Lee’s the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She’s been there and done that.

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day.

What you will learn in this episode:

  • Why the golden age of social media is over, and what that means for brands and businesses
  • How to balance the four pillars of media to stay adaptable in the constantly changing landscape of social media
  • Why you need to own your messaging on social media before someone else does it for you
  • How to create an ecosystem of awareness to allow your consumers to know you better
  • Why you should never put all of your eggs in another company’s basket for media exposure


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