Success vs. Significance, with Courtney Lukitsch

Episode 56

-15

+60

00:00

Courtney Lukitsch is the Founder and Chief Communications Officer of 20-year consultancy Gotham PR, with offices in NYC, Miami and London. Gotham PR has clients in the US and 30 countries globally.

What you will learn in this episode:

Why companies need to focus on being significant, not just successful
Courtney’s crucial steps for putting together a significant business
Why you should always surround yourself with experts
Ways your effectiveness may be diluted if you aren’t working where you’re most valuable
The significance of understanding your mission and values in order to establish goals
Why the function of public relations is so critical for businesses, and how it has evolved over time

Resources: