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Repetition Equals Reputation, with Heather Hawkins

Episode 60

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Heather Hawkins is a seasoned brand messaging and communications team leader with a passion for the brands that help improve lives– from wearables, biohacking and transformative tech through gear, nutrition and healthtech. If it helps people perform better at home, at work or at play, she creates strategic programs proven to amplify smart messaging internally and externally by leveraging all the tools in the earned and owned toolbox.

What you will learn in this episode:

  • Why your business plan needs to include a consistent repetition to establish a reputation that sticks
  • How to utilize repetition properly without muddying your message
  • How everything speaks for you, including your packaging, swag, and company-branded clothing
  • Why your employees are your most important ambassadors and how your culture is vital to your reputation
  • What radical authenticity is and why it matters to your brand


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