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Making Sure It’s a Fit With Your Potential Clients, with Rachel Huff

Episode 88

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Rachel Huff, President and Founder of Victoire & Co, sits at the intersection of great companies and great agencies. Her passion lies in building brand-agency partnerships that drive long-term success. With a keen understanding of clients communications and business needs and a network of trusted agency connections, she specializes in guiding companies toward their best agency fit.

Her work doesn’t end with the initial matchmaking. Through strategic guidance and ongoing support, Rachel helps companies maximize their agency relationships to unlock their full brand potential. She also helps agencies grow their top line by sharpening their marketing and new business approach.

Before founding Victoire & Co, Rachel led business development and agency marketing at Weber Shandwick and 360PR+, drawing from a decade on the account side developing integrated communications campaigns for brands including John Hancock, Verizon, Ocean Spray, DraftKings, CVS, Life is Good, and Boston Scientific.

What you will learn in this episode:

  • Why professionals with agency experience aren’t always the best at finding new clients that are a good fit
  • Double Forte’s 4 rules for working with a new client
  • What it means when a customer asks for more dynamic teams
  • How your approach to presenting results can make you more adaptable and transparent
  • Why it is our job to make our clients easier
  • What kind of questions agencies should be asking


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