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Leveraging Short-Form Video, with Justin Vajko

Episode 91

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Justin’s been in marketing since he was a kid when his mom asked him to design the invitations to her tea party. That was the gateway drug.

In middle school, he dabbled in logo design with his friends.

In high school, his art teacher said, “You should try a career in graphic design.” So he went to the University of Wisconsin – Eau Claire, where he got a BA in graphic design.

He went to work full time growing a non-profit with new marketing methods, in many cases doubling their income from various events or campaigns. Then he moved to a B2B manufacturer, where his award-winning work enabled them to grow from $70M to $90M ARR. Realizing he was an entrepreneur, he made the leap to business ownership in 2018.

Today, he helps executive coaches and solopreneurs attract ideal clients with click-worthy videos for social media.

What you will learn in this episode:

  • Why now is the best time to get into short-form videos
  • Why you should be spending your time where you are most valuable
  • How to provide value, insight, and entertainment through your videos
  • What it says for you when you produce consistent, valuable content


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