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How to Use Language with Precision, with Lee Caraher

Episode 11

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Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought after communications expert known for her business-building acumen and insights.

What you will learn in this episode:

  • Why it’s important to use language with precision
  • How the word ‘try’ can be perceived as bad when used in the future tense
  • Why you should always ask specific questions
  • How to speak to convey confidence
  • What two words should be eliminated to reduce ambiguity


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