How to Use Language with Precision, with Lee Caraher
Episode 11
Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought after communications expert known for her business-building acumen and insights.
What you will learn in this episode:
- Why it’s important to use language with precision
- How the word ‘try’ can be perceived as bad when used in the future tense
- Why you should always ask specific questions
- How to speak to convey confidence
- What two words should be eliminated to reduce ambiguity
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