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How the PR Industry Has Become More Important in the Last 20 Years, with Lee Caraher

Episode 64

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Lee McEnany Caraher is the founder and CEO of Double Forte, a 20-year-old national public relations and communication agency headquartered in San Francisco that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She’s a straight shooter with a big laugh that keeps her out of more trouble than it gets her into.

Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and nonprofits how to embrace the qualities of different generations, reduce negative interactions between people, and see the big benefits of changing the definition of loyalty from a long tenure of employment to a lifetime of loyalty regardless of employment status.

Lee is active in her community, having served on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco’s Grace Cathedral, The Marine Mammal Center, Community Gatepath, and St. Paul’s Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history, which she finds useful every day—especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York.

What you will learn in this episode:

  • How PR has risen in credibility and importance in the last 20 years.
  • What has and has not changed in the world of PR over the last 20 years
  • How social media has pushed communications to continuously adapt
  • Why journalism is more important than ever, and what is getting in the way of their stories
  • Why it is crucial for your business to have a plan in place for every worst-case scenario
  • How the role of the Chief Communications Officer has evolved over time


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