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Faking It Until You Make It, with Sabrina Horn

Episode 22

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Sabrina Horn is an award-winning CEO, communications expert, and C-suite advisor. She is also a bestselling author of Make It, Don’t Fake It: Leading with Authenticity for Real Business Success (Berrett-Koehler, June 2021). Her career is highlighted by 25 years as Founder, CEO, and President of Horn Group, the iconic U.S. tech communications agency she founded in Silicon Valley at age 29. Her firm counseled thousands of tech executives and their companies through rapid growth, category creation, brand transformation, global expansion, IPOs and acquisitions, pivots, and crisis matters.

Sabrina sold Horn Group in 2015 to Finn Partners, a global marketing agency, and was appointed Managing Partner of their Technology Practice. She is currently CEO of HORN Strategy, LLC, a consulting firm focused on helping entrepreneurs and CEOs navigate the early stages of their start-up companies. Horn currently holds board member and advisory seats for:, Boston University Alumni Council, Dieu Donné,, Illuminate Ventures, KloudGin, and The Jordan Edmiston Group. Horn has a B.A. in American Studies from Hobart/William Smith Colleges and an M.S. in Public Relations from Boston University. She has two amazing daughters Grace and Christina, and two very large golden doodles.

What you will learn in this episode:

  • How the concept of faking it until you make it began
  • Why faking it until you make it is a bad mantra
  • How to discern aspiration from white lies
  • Why it’s important to choose honesty during moments of pressure
  • What is the difference between hype and awareness
  • How to communicate with concise delivery
  • Why leaders must tirelessly talk about their core values


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