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Don’t Say “Stay Calm” in a Crisis, with Lee Caraher

Episode 75

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Lee’s the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She’s been there and done that.

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day.

What you will learn in this episode:

  • Why if you say “stay calm” you will do more harm than good
  • Real-life examples of CEOs and governments telling people to “stay calm” and the not-so-calm results
  • What you are really communicating when you tell someone to “stay calm” or “be calm”
  • Better alternative approaches you can take to effectively communicate during crisis or conflict
  • How avoiding the term “be calm” can validate the feelings of the people in your own life


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