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Communications in a Constantly Changing World, with Robert L Dilenschneider

Episode 44

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Robert L. Dilenschneider formed The Dilenschneider Group in October 1991. Prior to forming his own firm, Mr. Dilenschneider served as president and chief executive officer of Hill and Knowlton, Inc. from 1986 to 1991.

He has counseled major corporations, professional groups, trade associations and educational institutions, and has assisted clients in dealings with regulatory agencies, labor unions, consumer groups and minorities, among others.

Mr. Dilenschneider has authored 17 books — including the best-selling Power and Influence, A Briefing for Leaders, On Power, The Critical 14 Years of Your Professional Life, Moses: C.E.O — and The Critical 2nd Phase of your Professional Life. Most recently, he published 50 Plus!—Critical Career Decisions for the Rest of Your Life.

Mr. Dilenschneider started in public relations in 1967 in New York, shortly after receiving an M.A. in journalism from Ohio State University, and a B.A. from the University of Notre Dame.

What you will learn in this episode:

  • How the constant changes in our society impact the ways we communicate
  • How Robert’s book, The Public Relations Handbook, helps PR professionals navigate the 2020’s and beyond
  • The role of corporations in our society, and what that implies for communicators within these corporations
  • What the scope of work looks like for a PR professional today, and how we can learn to adapt
  • Why we use measurements in PR, and what Robert views as the most important thing to measure
  • What is “pay to play” content, and why do PR professionals have to be careful about how they approach it
  • Robert’s advice for those looking to get into PR as a career


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