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Addressing Your Critics, with Lee Caraher

Episode 05

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Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought after communications expert known for her business building acumen and insights.

What you will learn in this episode:

  • How to deal with trolls
  • How to use your critics to grow
  • Why it’s important to respond to customer complaints
  • What you should always assume about reviews
  • How to create an escalation protocol
  • What to do if someone lies about a situation
  • Why Lee doesn’t believe in cancel culture


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