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The Press Release LIVES, with Lee Caraher

Episode 172

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What you will learn in this episode:

  • What current journalism research says about how reporters actually work
  • The difference between newsworthy announcements and routine company updates that don’t deserve a release
  • Why relevance, context, credible data, and useful resources matter more than word count
  • How to write executive quotes that sound like real people, not corporate robots
  • Why distribution is only one piece of the puzzle

Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to channel, from employee engagement to great leadership, from PR to social media, and reputation management to personal branding and crisis communication, bringing you key insights from her experience and expertise that can be used in the day-to-day to make your work, your PR, your culture, and your potential … WORK.

Resources:

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